FoodTV's New Menu
OK, ignore my previous entry. The NY Times seems to have redeemed itself (kinda) with an article about FoodTV's rise from a dinky network to a content powerhouse that reaches 81 million homes.
Getting a solid mention is Dweezil and Lisa, a new show targeted to the ever elusive 18 to 34 year old demographic, which also happens to be FoodTV's fastest growing audience.
Apparently, these two self-styled food lovers -- beloved Fat Cats that they are, no doubt -- will take us on a journey thru the musical and culinary etherworld when it debuts this Friday, January 16.
Dweezil and Lisa is FoodTV's latest attempt to broaden its appeal beyond the standard celebrity chef format by trying to tap into the Reality TV craze.
The article does a fair job (you don't expect me to use "good" and NY Times in the same sentence do you?) of detailing FoodTV's past triumphs as well as its occasional stumbles.
Prime mention of course goes to that cuddly fuzzball Emeril, but some flops are also given equal time, such as Date Plate.
Now you'll never hear the Fat Cat casting any criticism FoodTV's way. A whole network devoted to that most sacred of activities, cooking? We salute you, oh-provider-of-growling-stomachs-everywhere.
So FoodTV's execs can sleep well tonite. And tomorrow nite. There may be another flop or two along the way to eternal greatness, but in the long run FoodTV always comes out on top.
:: More Fat Stuff ::
More about E.W. Scripps Network, the company that brings us these fine programs.
If you're new to cooking, "How to Boil Water" is a great place to start. The pee-wee league of cooking, it's a fantastic way to master the basics.
:: Fat Cat Tip ::
Make sure you watch Alton Brown's Good Eats on Wednesday nights at 9pm, easily the best show on FoodTV.
:: Bonus Fat Cat Tip ::
Oh, and make sure you drop by Alton's website. His "rants and raves" food blog, while not updated as much as us Good Eats fanatics would like, still gives you an inside peek at the making of Good Eats... and more sinisterly, inside Alton's mind...
Fat Cat Chef review of Alton's food weblog
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